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DMA Media and sister-company Enroute Media have launched a brand new TV service for pharmacies. Healthpoint TV is delivering health related content that’s informative, dynamic and up-to-date through large 32’ screens in pharmacies.

DMA and Enroute have developed bespoke hardware, software and media in record time. Healthpoint Europe came to DMA in August 2008. The company was looking for a new direction for its existing in-pharmacy touch screen information kiosks. Just five months later, the new wireless Healthpoint TV network is operational in the first 17 sites.

Enroute developed tailor-made hardware and software that could deliver health information videos and advertising wirelessly to pharmacies nationwide. DMA then developed the distinctive on-screen identity and a regularly refreshed video loop.

Pharmacists say the new system has a positive effect on their customers and boosts sales.

“They have helped drive sales forward because they have created impulse purchases in our customers which probably would never have happened otherwise.”

The Healthpoint TV service is now set to roll out across the country.

For more information: Email Duncan Walsh at DMA Media dwalsh@dma-media.com or Enroute info@dma-media.com