Get the latest Flash Player to see this player.

DMA Media has been exploring the future of video news at NewsXchange 2008. At the conference in Valencia, DMA Media hosted a much-anticipated session that brought together entrepreneurs, analysts and regulators each with their own take on the future.

The session, called Hype, hope and headaches: making and selling digital news, generated plenty of debate. and also, perhaps, a clearer vision for the next ten years. The video above explains some of the key issues.

It used to be so simple: a single format, a small number of competitors and a straightforward relationship with the audience. The session heard that simplicity is rapidly evaporating. Television news operators now face a fragmenting audience, multiple distribution platforms and an increasing number of competitors. There are opportunities and there is optimism but there are also plenty of problems and uncertainties.

Session panellists included:

• Madhav Chinnappa; Head of Business Development, BBC Journalism;
• Beat Knecht, President & CEO, Zattoo;
• Jeff Jarvis, Professor of Journalism, City University of New York;
• Stewart Purvis, Partner, Content and Standards, OFCOM;
• Rob Beynon, CEO, DMA Media;
• Moderator: Robert Freeman, BBC Click

DMA’s Nat Low has produced two short films to be played at NewsXchange; the first questions how news companies will make money in the new digital news landscape and the second profiles an innovative video news service that has benefitted from cheap digital technology.