DMA CEO Rob Beynon interviewed in Communicate - click to read the article in full.

According to Nielsen’s latest research, time spent on social networking sites grew 82% last year. DMA has first-hand experience of how this boom in social media can enhance and drive television news coverage.

DMA’s CEO, Rob Beynon,  led the team that helped the BBC launch BBC Persian TV in January 2009. He was acting head of the channel for its remarkable first 6 months on air. After the disputed elections in June 2009, Persian TV maintained a valuable link between the Iranian people and the outside world by harnessing the power of social media and user-generated photographs and video.

This month, Rob spoke to leading corporate communications magazine ‘Communicate’ to explain how DMA helped the BBC filter and contextualise user-generated content and build a large and loyal audience in Iran.

You can view a PDF of the full ‘Communicate’ article by clicking on the thumbnail above. You will need Adobe Reader to open the file.