DMA Media’s production arm, Vivid White Productions, has secured a commission for a new English language learning format for the BBC. ‘Word on the Street ‘ will be made by Vivid White in  partnership with the British Council.

The shows will use drama and animation to bring English learning to life. Unlike many of its predecessors – this series is trying to show an alternative ‘cooler’ view of life in the UK, not just red buses and beefeaters.

Vivid White is co-producing the show with the BBC, directing all the drama and studio segments and providing camera crews and facilities. Our in-house graphics team are also providing branding and animations for the series.

“The emphasis of this series is on making English language learning look less like a classroom and more like a regular TV programme” says Vivid White’s Development Executive Wesley Dodd,  “This programme  should appeal to the key 16 – 25 age group  – many of whom are desperate for the chance to learn English”.

Wesley developed the pilot in early 2009 and helped secure co-production funding. He will be the Executive Producer of the programme for Vivid White Productions.

Filming begins in June 2010 and the series is due for TX in late 2010.