Change4life

DMA Media has delivered an initial batch of films for the UK Government’s Change4life campaign. This is DMA’s first experience working inside the Change4life brand and the results have been highly successful.

The films were commissioned by Portsmouth Primary Care Trust and Portsmouth Football Club. They aim to help young families make the link between a healthy, active lifestyle and happy family memories. DMA’s producer Michelle Maynard built the films around a case-study family and the result is a series of engaging, accessible pieces that deliver precise messages. In addition to the four films, DMA also produced a series of mute graphic sequences for use in doctors’ surgeries and other quiet environments.

DMA’s CEO Rob Beynon says this has been a very exciting project for DMA’s video production unit:

“DMA has built up a fantastic relationship with the clients and worked hard to convey the key messages in engaging and inspirational videos. By spending time sourcing an excellent case-study family we were able to bring the piece to life and make it work for the target audience.”

DMA’s video production department specialises in producing accurate, engaging films that deliver key messages to targeted audiences. In addition to Portsmouth PCT, our clients include Crossrail, Honda and Vodafone.

NOTES:
The UK Government’s Change4life campaign is backed by £275 million of public money and aims to encourage people to “eat well and move more”. If you’d like DMA to bring flexible, creative and cost-effective video to your business, don’t hesitate to contact Michelle Maynard on +44 (0) 20 7432 2812 or Nat Low on +44 (0) 20 7432 2813.