Kuwait

In November 2004, we launched a news service for Kuwait’s first privately owned commercial broadcaster. Al Rai was launched as part of Al Rai Media Group and set out to deliver news and local entertainment programmes to the people of Kuwait and the wider Arab world.

Faced with no broadcast experience, we were called in to develop the team’s media skills. Our team of consultants – led by DMA’s CEO, Rob Beynon – were on the ground for weeks, working closely with the Al Rai team to develop a state of the art broadcast service that would set new standards for the delivery and presentation of news in the region.

We provided

• A full business plan
• A detailed operational report
• Training
• Programming design
• Launch support
• Post-launch back-up

The launch was hugely successful and Al Rai now promises to be one of the major players in the Pan Arab market.

Contact the experts at DMA Media about how we can help you launch a professional, world-class news service.