News

PwC in Davos - a Case Study

Getting the right balance between marketing and editorial content is a major challenge for brands. On the one hand, they want a return on their investment. On the other, they know that any content commissioned and created has to be editorially strong or viewers tend not to engage.

Top 5 Content Trends for 2017.

Christmas lists, they’re as traditional as ironic festive jumpers and work party hangovers. So we thought we’d jump on the bandwagon and offer up a few thoughts on what we think the top trends will be for content (especially video) in 2017.

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