Organic growth is difficult to achieve - even if your content is amazingly well produced and stunningly original. So you may just need a little help in building and consolidating an audience.
Getting the right balance between marketing and editorial content is a major challenge for brands. On the one hand, they want a return on their investment. On the other, they know that any content commissioned and created has to be editorially strong or viewers tend not to engage.
Europe’s largest independent news services company DMA Media has bought the international digital agency TheNewsMarket from its US parent company Definition 6. TheNewsMarket creates and manages online newsrooms and bespoke content for leading international brands including Adidas, IBM, Volkswagen, Lego, IKEA, Google and PwC.
Christmas lists, they’re as traditional as ironic festive jumpers and work party hangovers. So we thought we’d jump on the bandwagon and offer up a few thoughts on what we think the top trends will be for content (especially video) in 2017.
From our experience, content marketing works best when it’s relevant, targeted, useful (and/or entertaining) and when it places storytelling at its heart. If it’s not any of the above, then your content is just spam and will be rightfully ignored.