Digital channels can be websites, or blogs; they can be smartTV channels; they can be YouTube video channels or social channels. Or they can be all of the above. But what they all have in common is that they place storytelling and editorial credibility at the heart of their offering.
DMA has launched a brand new Persian news channel. Iran International is aimed at the 80 million people who live in Iran and the 10 million Iranians who live overseas – mainly in America, Canada, the UK, France and Germany.
We’ve all seen the stats. YouTube has over a billion users worldwide and 300 hours of video are uploaded every minute. It’s definitely the silverback in the online video rainforest. But it’s not the only video player on the market and it does have its limitations. What’s more, it may not be the right player for your business and it may not suit your marketing or content needs.
Organic growth is difficult to achieve - even if your content is amazingly well produced and stunningly original. So you may just need a little help in building and consolidating an audience.
Getting the right balance between marketing and editorial content is a major challenge for brands. On the one hand, they want a return on their investment. On the other, they know that any content commissioned and created has to be editorially strong or viewers tend not to engage.