We’ve all seen the stats. YouTube has over a billion users worldwide and 300 hours of video are uploaded every minute. It’s definitely the silverback in the online video rainforest. But it’s not the only video player on the market and it does have its limitations. What’s more, it may not be the right player for your business and it may not suit your marketing or content needs.
Organic growth is difficult to achieve - even if your content is amazingly well produced and stunningly original. So you may just need a little help in building and consolidating an audience.
Getting the right balance between marketing and editorial content is a major challenge for brands. On the one hand, they want a return on their investment. On the other, they know that any content commissioned and created has to be editorially strong or viewers tend not to engage.
Europe’s largest independent news services company DMA Media has bought the international digital agency TheNewsMarket from its US parent company Definition 6. TheNewsMarket creates and manages online newsrooms and bespoke content for leading international brands including Adidas, IBM, Volkswagen, Lego, IKEA, Google and PwC.
Christmas lists, they’re as traditional as ironic festive jumpers and work party hangovers. So we thought we’d jump on the bandwagon and offer up a few thoughts on what we think the top trends will be for content (especially video) in 2017.