Hewlett Packard

Hewlett Packard video

Hewlett Packard’s UK HQ commissioned us to develop and produce a video announcing the introduction of its new storage and sharing technology called Connected MX.

They were looking for something a little different, so we decided to combine ‘live action’ footage with hand illustrated backgrounds. Our team created the hand drawn office background (that reflected HP’s brand guidelines). We then wrote the script and filmed a number of actors in front of green screen. Graphics, music and voice over (he recorded it and sent it from Sydney!) were all added in edit. Over 200,000 views on YouTube and counting…

DMA produced a video combining live action and hand illustrated animation to announce HP's new storage and sharing technology, Connected MX.