Awareness building campaign on in-car pollution.
The brief was to promote recent evidence that the air inside your car is more polluted than outside and to show there are lots of small steps you can take to reduce your family’s exposure to air pollution in London.
Strategy and Creative
The action was shot on green screen and it was brought to life using 3D modelling programme and animation. If you look closely, you may even see a former London Mayor.
OTHER PRODUCTION CASE STUDIES

DMA Media was Bugatti’s production partner for world premiere

Major launch event and media relations campaign for Lamborghini

Video campaign for beauty brand

Documenting major UK infrastructure project

Animation and video production for anti-pollution campaign