Leading media group and bestselling photography magazine snap into action to launch video-on-demand channel
- New digital channel Photography Now offers hours of ‘how-to’ videos and expert advice for photography enthusiasts
- Collaboration between multi-channel production experts DMA Media and Practical Photography – the UK’s bestselling monthly photo magazine
- Niche video channels offer publishers new global audiences and new ways to monetise content, driving revenue opportunities
Practical Photography – the UK’s biggest monthly photo magazine – has collaborated with DMA Media – experts in multi-channel, news and factual video production and distribution – to launch Photography Now.
www.photographynow.tv is a dedicated video-on-demand channel for photography enthusiasts. The collaboration blends the editorial expertise and heritage of Bauer Media’s Practical Photography magazine with the content curation and video production skills of DMA Media.
Rob Beynon, Group CEO, DMA Media, said: “We see dedicated and curated digital channels as a perfect solution for publishers and international brands that want to create new online audiences and new revenue streams. Photography Now is at the forefront of this development and we’re proud to be the content and channel partner in this new venture.”
Photography Now is a subscription-based service aimed at consumers of all ages and ability levels. The exclusive on-demand content is designed to inspire, educate and motivate photography enthusiasts to get the most from their camera.
The service utilises an advanced OTT video streaming platform provided by technology partners Airbeem.
Nicola Bates, Managing Director Hobbies and Food, Bauer Media UK, said: “We are excited to be collaborating with DMA Media and Airbeem on this new launch. The Practical Photography brand has been living life through a lens for decades and whether you’re a novice or a professional photographer, we feed our audiences with inspiration, creative techniques and authoritative reviews to help them improve their skills and take better pictures. This exciting new channel allows our world class video content to be utilised on a brand new platform and on a wider scale.”
Airbeem CEO, Steve Hardman, added: “Niche online video channels are perfectly suited to magazine publishers that want to grow and expand their traditional magazine audiences into the digital world. With content now shifting to video consumption through mobiles and tablets, websites and TV apps, Practical Photography is taking the lead.”
Photography Now’s easy to navigate, Netflix-style video racks offer a unique mix of hands-on lessons, projects and interviews – presented by Practical Photography magazine’s experts. It also features news, gear reviews, profiles, competitions and ‘behind-the-scenes’ footage from photo shoots with industry pros.
It’s available online, on mobile or on smart TV by downloading the Photography Now app from the Apple Store, Google Play Store or Roku. Subscribers can enjoy a week’s trial for free – then it’s £4.99 a month or sign up for a year to save 20%.
Visit Photography Now: www.photographynow.tv
To learn more about featuring your content on Photography Now, please contact: email@example.com
Publishers and brands interested in dedicated video channels, please contact: firstname.lastname@example.org
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Notes to editors
About DMA Media
DMA Media specialises in multi-channel news and factual video content, channel creation and distribution worldwide. Its headquarters are in London and it has offices in Germany, USA and Asia. DMA Media helps brands, media owners, publishers and broadcasters build engaging factual and news content and develop distribution platforms and channels to reach audiences around the world. The company was created 20 years ago by senior executives from broadcasting organisations including the BBC, Reuters, Bloomberg, Sky TV and CNN. DMA Media has an unrivalled network to deliver editorial, production, technical and content services.
About Practical Photography
Practical Photography is the UK’s bestselling monthly photo magazine for photographers who want to improve their camera and editing skills. Whether a beginner, seasoned enthusiast or budding pro, or owner of a DSLR, mirrorless camera, compact or smartphone, Practical Photography magazine has techniques and ideas to help unlock its readers’ photographic potential.
Airbeem helps premium content owners deliver and monetise their video on all the screens that matter, by creating end-to-end app services that reach all leading devices and operating systems. The Airbeem team creates truly cross-platform experiences for users across: mobile and tablet; web; TV and gaming consoles.
For images, video content and more information about Photography Now, contact:
Claire Felstead – DMA Media Ltd
Telephone: 020 7432 2800