Its price tag is a staggering 5 million euros ($5.8 million), which makes it one of the most expensive cars in the world. That’s not all. The production of the Bugatti Divo was limited to only 40 vehicles, all of which have already been sold.
DMA Media was Bugatti’s production partner, making sure that audiences around the world could watch the big reveal. Our production team live-streamed the launch on three digital channels – YouTube, Facebook and Twitter. Over 220K people have watched the premiere.
We also delivered live interview opportunities for Stephan Winkelmann, President of Bugatti Automobiles S.A.S with leading American and European media including ABC, CNN and RAI.