DMA Media has finalised an agreement to work on media innovation with the second biggest international organisation in the world.
CEO Rob Beynon signed the deal with the Head of Radio and TV for the 57-country Organisation of Islamic Cooperation (OIC), Dr. Amr El-Leithy.
The OIC, second in size only to the United Nations, has agreed to work with DMA on new media solutions, advanced newsroom technologies including AI, and training.
They signed the MoU at the BRIDGE Summit, the world's largest global media gathering.
Rob said: "This is a breakthrough moment for DMA, and we are honoured that our innovations and experience are being placed at the service of the OIC and its members."
Also at the signing ceremony was Mr. Ahmed Al Tahry, Chairman of Mediaverse AI Network and the regional representative of DMA Media Global in the Middle East.
Mr. Al Tahry emphasised that this partnership marks a strategic step towards building a more advanced media ecosystem driven by AI and next-generation digital tools.
The MoU aims to launch joint projects focused on developing media talent, creating AI-powered content production platforms, and supporting the initiatives led by the OIC's Union of Radio and Television across member states.
The collaboration comes as part of the expanding global role of the BRIDGE Summit , which has become a pivotal platform bringing together leaders in media, technology and content creation to shape new paths for the industry.