I’ve worked in or around newsrooms for most of my career. They’re now virtually unrecognisable from when I started in journalism.
From the days of film then tape, through to digital desktop editing, 3D graphics and now AI, the news business is ever-changing, and technology has always been harnessed to enhance storytelling and speed up the process of making news programmes.
AI is the biggest game changer of all, bringing endless opportunities but challenges as well. We’ve committed to embracing AI, but as we do with all technologies, we remain independent and led by editorial and story-telling.
That means we will never argue for getting rid of the humans – although we can also help you to re-think some of your workflows and structures. That’s why we are at the forefront of bringing the latest in AI to the service of news.
We’ve just signed a deal with Dubai-based Ray Digital, who are developing comprehensive live AI solutions such as live dubbing, live voice cloning, real-time lip sync, live graphics translation and live subtitling. We’re partnering to bring their technology to the widest global markets.
We’ve also partnered with MediaVerse, a Dubai-based company that is bringing AI solutions to the whole range of news, drama, entertainment and sport. A whole new approach to production and the stories we tell. DMA will provide news and content expertise and support MediaVerse’s international training.
Another example of innovaton in the broadcast sector is Cairo TV. It’s created high-quality, immersive live content from a super-compact green-screen studio in central London. With our partners Hox Media we utilise 3D graphics to engage audiences and help explain major news events such as the US election.
We’ve been using it to help us make business shows for a start-up channel called MedTV. VR in a box, at affordable prices.
Standing still is not really my style. For news organisations the world over, standing still is simply not an option.
Rob Beynon, CEO, DMA Media.