What journalists want from brands in the digital age

This report aims to provide expert insights into what journalists need in an accelerated online environment of newsgathering. Using a methodology combining 1 to 1’s, focus groups, surveys and additional qualitative research from DMA Media’s advisory panel, we explored what journalists look for when building stories using online newsrooms and content hubs.

Our study revealed key truths about how brands and PR companies that host and distribute content on both of these platforms are closer to serving the exact needs of journalists than those who don’t.

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