Telling the Story of the Geneva Motor Show

From the world’s most expensive vehicle, to an all-electric hypercar, the 89th Geneva International Motor Show delivered its normal spectacle. Our teams were at the Palexpo to bring the biggest stories, from the biggest brands, to audiences around the world.

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Big Brands Not Scared of AI

Some people may fear AI. But It seems that the big brands are not running scared of the technological developments. In fact it's already has a number of successful accomplishments - such as an interactive campaign to promote the Toyota Prius Prime. But it's now taking to the skies. Germany's Lufthansa has become the first airline to launch an AI-powered campaign.

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