Big Brands Not Scared of AI

Some people may fear AI. But It seems that the big brands are not running scared of the technological developments. In fact it's already has a number of successful accomplishments - such as an interactive campaign to promote the Toyota Prius Prime. But it's now taking to the skies. Germany's Lufthansa has become the first airline to launch an AI-powered campaign.

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Gold at the Worldmediafestival

The jury of the Worldmediafestival has awarded TheNewsMarket, the international platform for TV and online journalists, with a Gold Award 2018 for the development of Lufthansa's online newsroom. In its newsroom, Lufthansa provides new stories and multimedia content that can be accessed and downloaded in the highest quality by journalists and influencers worldwide.

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