Our TheNewsMarket team has been nominated in the ‘Best use of Live’ category at the Digiday Media Awards Europe. It’s one of the most respected awards ceremonies in the industry and honours the brands, campaigns and technology modernising European media. The team's been recognised for its launch of PwC’s 21st Annual Global CEO Survey in 2018.
When you set out on the path to commission a video, you will face a number of questions from the get-go such as how much will it cost to produce and how long will it take to make. But the first big one to answer is: what format should you choose that will best engage your audience. This often comes down to a straight choice between ‘live action’ production or animation.
